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2022 - 2023

User Experience, Mixed Methods


Menlo Park, CA

As a Mixed Methods Researcher focused on Ads and Monetization, I worked mainly on Meta's Collaborative Ads product. I partnered with engineering, product, and design business partners to contribute to strategic roadmap development through user research. 

2021 - 2022

Senior Consumer Insights Analyst

Gap Inc.

San Francisco, CA

2020 - 2021

Consumer Insights Analyst

Gap Inc.

San Francisco, CA

I worked as a senior analyst on the Banana Republic brand. While in this role, I led and contributed to research projects related to product development and category expansion, including BR Home which has since launched in stores. I also piloted and established new design research methodologies to influence product development.

While in this role, I collaborated with product strategy teams to test and iterate upon novel store experiences and measure customer sentiment to store changes. I worked with business partners to develop the research plan surrounding the launch of BodEquality at Old Navy. After less than a year in role, I was promoted to a Senior Analyst and began working on the Banana Republic brand.

2018 - 2020

Digital Category Specialist II

Walmart eCommerce

San Bruno, CA

At Walmart, I was responsible for the P&L of a sub-vertical of the outdoor cooking business. I managed supplier relationships, cost negotiations, assortment optimizations, and category growth for my business. I grew my sub vertical by double digits two years in a row. I led a category-wide initiative to improve site experience, ease of use and navigation for our pages.


2014 - 2018

Northwestern University

Bachelor of Arts

Evanston, IL

At Northwestern University, I studied Psychology, Law, and Integrated Marketing Communications. 

I graduated Cum Laude from the Weinberg College of Arts and Sciences, and received departmental honors in Psychology. 



Compared to Facebook, Instagram use causes more appearance comparison and lower body satisfaction in college women

Body Image, Vol 34

As part of my Honors program at Northwestern, I wrote an honors thesis focused on social media, social comparison, and body satisfaction outcomes in college-aged women. 

Since graduating, this thesis was published in Body Image and has been referenced by dozens of subsequent publications.

Professional Skillset

Qualitative Research

Quantitative Research



Data Analytics



Executive Presentations


UX Research

Public Speaking

Focus Groups

Business Management

Project Management

Usability Testing


English (native)

Spanish (Conversational)

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